Head of Search, AI Visibility and Digital Growth
Markley Dylen Albano
Your next client already looked you up. I make sure they like what they find.
I work directly with owners, CEOs and COOs on how their firm is found, trusted and chosen on Google, AI assistants and LinkedIn, then I build the answer: positioning, site architecture, websites, tracking, automation and the reporting leadership makes decisions with.
8+ years
Financial services, global brands, retail
Now
Search and AI visibility for A.C.T. Group, London and Dubai
Reports to
COO and group owner
Previously
Dark Horse Financial, Henkel, SM Retail, Power Mac Center
Based in
Rizal, Philippines. Remote for UK, UAE and AU
Experience
Jul 2026 to Present
Whitmore Consulting FZCO, assigned to A.C.T. Group (London and Dubai)
SEO, AI Search and Website Visibility Specialist
- Own search and AI visibility for three financial services brands: a Mayfair multi-family office, an audit firm and a UAE advisory firm. Report directly to the COO and group owner.
- Moved monthly reporting from numbers to a four-pillar action plan (technical performance, service visibility, authority, lead generation) used to run leadership reviews.
- Wrote WTA International's updated positioning and international-client architecture; won owner and COO approval for new country sections for Egyptian, Moroccan and Asian clients, then built them.
- Took over all web development when the developer role ended. Leading the act.london move from Wix to WordPress, with every release run through staging, issue logs and an approved deployment checklist; built the Power Automate sales pipeline plus GA4, GTM and schema across all three sites.
- Diagnosed why the audit firm's traffic was flat (20 ranking keywords, none in the top 10, authority score 2 against a peer at 32) and set a service-page re-targeting plan with four decisions for leadership.
Aug 2026 to Present
Klassics Music Management, United Kingdom
Website Revamp Lead (project engagement)
- Leading the full redesign as the company moves from artist management to events production: page map, structure, style guide and build, approved by the owner at each stage.
May 2024 to Aug 2026
Dark Horse Financial, Australia (Remote)
Head of Digital Marketing
- Led digital marketing for an Australian financial services brand: SEO, Google Ads, analytics, content and marketing operations.
- Rebuilt the website around the main acquisition paths and allocated Google Ads budget using a BCG-style portfolio view and page-level conversion data.
- Owned lead-provider integrations and automations in Zapier and Make, and the SOPs, process maps and systems register that kept them running.
Jan 2024 to May 2024
Henkel Asia Pacific Service Centre
Digital Analyst, Process Expert
- Analytics for 200+ Henkel consumer brand websites worldwide; supported the GA4 migration and automated recurring brand reporting in Looker Studio.
Mar 2023 to Dec 2023
SM Retail, Inc. (Kultura, Toy Kingdom, Pet Express, SM Stationery)
SEO Manager
- SEO strategy, tracking and reporting for four retail brand websites at once, with GA4 and GTM ecommerce event tracking.
Dec 2020 to Mar 2023
Power Mac Center, Inc.
SEO and Data Analytics Lead
- Led SEO, analytics and paid search across the ecommerce site, Shopee and Lazada; built the dashboards and SOPs the team adopted as standard.
2017 to 2020
Earlier experience
Digital Marketing Specialist, Axadra Ventures, Inc. (UK, US and AU clients), Feb to Jul 2020
Digital Marketing Officer, Versatech International, Inc., Jan 2018 to Feb 2020
News and Character Generation, GMA Network, Inc., Mar 2017 to Jan 2018
How I work with leadership
01
Executive reporting
Monthly reviews with owners and COOs that end in decisions: what improved, what is holding the firm back, and the five actions that matter most.
02
Market entry
Demand check, commercial check and a real angle for each country, taken through to owner sign-off and live pages.
03
Build and ship
I build what I recommend. Every release goes through staging, issue logs and a deployment checklist before it goes live.
04
Systems
Lead capture, sales pipelines, tracking and SOPs that keep running after handover.
Skills and tools
Strategy
- Brand and service positioning
- Market-entry site architecture
- Executive reporting
- Competitor and authority analysis
Search and AI
- Technical SEO
- AI search visibility (GEO)
- Schema and entity markup
- Google Business Profile and local
Analytics
- GA4, GTM, Search Console
- Looker Studio, Power BI
- Microsoft Clarity, Semrush
- SQL, R, Python
Build and automate
- WordPress, Elementor, Wix
- Shopify, Webflow
- Power Automate, Zapier, Make
- HubSpot, SOPs
Education and credentials
Education
Master of Science in Data Science
University of the Philippines Diliman. Coursework complete, thesis pending.
Bachelor of Arts in Mass Communication
University of Perpetual Help System Manila. Magna Cum Laude, 2017.
Certifications
- Google Data Analytics
- Google Analytics 4
- SEO Specialization, UC Davis
- Google Ads: Search, Display, Shopping
- R Programming for Data Science
Awards
Employee of the Year2020
Magna Cum Laude2017
Manny Villar Excellence Award2017
Best Thesis Award2017
CHED Scholar2013 to 2017
Let's talk about how your firm is found.
Open to senior in-house roles and selected advisory engagements with owner-led firms in the UK, UAE and Australia.
+63 995 174 2572